Tag: marketing

Dare to be Different: Teach C17th Skills not C21st Fads

It’s becoming harder and harder for independent schools to stand out from the crowd. Unless a school is truly a place that is clearly defined by a unique mission – and has the program and lived values to bolster the […] 

Where’s Your School On This Spectrum? Where Do You Want It To Be?

If you’re thinking about branding and how to market your school (and who isn’t these days?) then it’s good to have a strong agreed upon sense of who you are, how you show who you are and what people actually […] 

Those School Brochures: How to stand out from the crowd

If you’re in the market for an independent school – or a college for that matter – you will have seen your fill of those wonderful shiny brochures aka viewbooks that now primarily reside on websites. And as you read, […] 

Truth in Advertising

 

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